Viari was born out of a simple thought: it should be easy to carry your world with you. A bag should make your life simpler. Not weigh you down. And so function, not just form, drives the creation of every Viari piece. Viari is inspired by the global traveller. In our collections, you will find styling and features that echo and play off the arty charm of Soho, the sophistication of Wall Street and the raw ruggedness of the Great Australian Outback. These are all worlds you travel to every day. And in each of these worlds, you sport a different avatar. For all of these journeys, all these many worlds you play in, we have a Viari that gets who you are, where you are coming from, and where you want to be. Viari. Works for me.
QUALITY BEGETS QUALITY
Viari had an astonishing first few years:
In year one, a large order came in from a US-based company, simply because the client responded to the two young owners’ sincerity and follow-through.
A community of employees gathered as if by magic (Vidhu stubbornly refuses to use the word ‘staff’). Many of these individuals are still with Viari today, and we will hear from them later.
Global fashion brands came scouting, and were so impressed with the manufacturing process that they became regular clients.
By Viari's third year, the bags and accessories they were supplying were seen on the high streets of London and the catwalks of Milan.
Success followed success. Doors opened everywhere. The wind was clearly at Viari's back.
ECO-FRIENDLY, AND JUST GENERALLY FRIENDLY
The founders knew intuitively what sort of business they wanted run. Less company, more community. With a passionate eye for detail rather than on the bottom line. Where quality of life and quality of product were equally valued.
In the lush, green-belt outskirts of Chennai, they set up their 'factory': A low airy building with an abundance of natural light. A rainwater harvesting system that ensures they recover at least ten thousand litres of water each year. Even a large, thriving vegetable garden, which supplies the Viari community and their families with fresh, seasonal produce.
This is why, when global fashion brands came to India on the hunt for suppliers, Viari checked all the boxes on their list of international guidelines.
Intuitively, Arijeet and Vidhu had built a business that met, and often surpassed global quality standards.
THE FACES OF VIARI
Mr. Hussain, Viari’s first ever employee, started off helping Vidhu and Arijeet pack their first orders for international shipment. He worked with Viari until he retired, a member of the family and trusted literally with the keys to the business: it was Hussain who opened up the factory in the morning and locked up at night.
Mr. Anandan, Assistant Manager, Product Development, has been with Viari for over 13 years. He relishes the toughest orders - they are his learning on the job. He has taken Silas’ designs on Viari from paper to life, and if Silas is to be believed, Anandan is nothing short of a master craftsman.
Mr. Gunasekar, Chief Operating Officer, keeps things on the floor running smoothly. For 10 years, his inimitable and quite avuncular style of management has made him a factory - floor favourite.
Mrs. Namagiri, Senior Manager, Finance and Accounts, has held the financial reigns of the company for 15 years, running Viari with as much care as she would run her own household. She sums up her feeling for the company so simply, “When I am at work, I am with family.”
Ms. Anusya, Executive, Product Development, and assistant to Mr. Anandan, is a walking, talking encyclopaedia of all things Viari. As Arijeet says, “If you're looking for any piece, any collection, any year, just ask Anusya!"
It is the people that make the company. And Viari couldn't ask for a better bunch.
CLOSER TO HOME
About six years ago, the retail environment in India began to evolve and grow at an astonishing rate. For over a quarter of a century, Viari had supplied to the world’s finest brands, and this had buffed their production skills and their aesthetic to a high shine. Clearly, it was time to launch a domestic brand of their own with in-house designs.
Fortune smiled once again: they met London-based designer Silas Grant, realised he was just the man for the job, and set about crafting their range and creating Viari, the brand.
Vidhu and Arijeet knew what they were looking for in their designer, and it was a tough combination. They needed a hybrid: someone who was deeply plugged in to global trends and the international aestheticyet had an understanding of and feel for the Indian consumer.
Silas Grant had years of experience designing premium leather bags and accessories for Europe and Australia, and his designs were an astonishing combination of utility and style. But most important, Silas knew India, being as he was a guest lecturer at one of the country's finest design schools.
After the first phase of quintessentially English collections, Viari wanted to add on a fresh perspective for Viari. That’s when Pasquale Rubino, a Milan-based designer, came in.Pasquale has been working with global fashion brands for over two decades. However, being from a family of shoemakers and bag designers, his relationship with leather runs much deeper.
Viari posed a challenge to Pasquale but with his experience, it didn’t take him long to understand what the Indian customer wants. With his attention to detail and expertise, he brings in a new range of Viari bags with exquisite Italian craftsmanship.When it comes to designing, Pasquale follows his motto: Beauty feeds the soul.